Every brand that we see in the world nowadays has a very prominent logo attached to it. Even if people don’t remember the brand name the brand logo just sticks to their mind.
Even if that was the case how does it affect the brand value of a music producer?.in this article I am going breakdown why music producers need a logo and how they can optimize it to build their brand
I remember the first time I hired a person to increase my brand value the first thing he said was “bro your branding is awful”.
I didn’t know how to reply to him but we worked on everything together and I learned a lot about why branding really matters in creating trust and it provides a sense of faith in the minds of our potential clients.
As music producers, we always involve ourselves in making music and being creative. We need to work on our branding if we are really treating our craft as a business instead of a hobby.
Let’s look at three reasons why you should invest in making a clear brand logo
Ability to scale
When you are trying to build your brand and your authority online, the one thing that will make a big difference in your brand logo. A study shows that people who looked at the brand names remembered only the logos easily rather than the brand names. Another study shows that if a person looks at an Image more than 7 times in an interval of time they are likely to remember it rather than flashing just a name at them.
Have all your socials represent to represent a logo rather than using multiple things in different areas.
Imagine going to purchase something and you do not find a logo but just the name . you will be sus to even put your credit card number on it. If there was a logo that seems professional then you will have an increased chance of purchasing something from them.
Putting out music is good, providing services is awesome but understand that if people don’t trust you they will never spend money on you.
Trust is earned but in some cases, visuals can imply more trust to the buyer as well.
This is where logos play a huge role in creating brand trust.
Ability to scale
When you scale your business to a higher number there will be people who want to rip off your customers trying to pretend that they are the ones that represent your brand value and name.
In those cases having a professionally designed logo will increase your ability to acquire copyright and even make complaints to DMCA to take down these malicious sites that are representing your brand.
Let’s talk about cash money ap has brand value grew due to his hard work and one Important thing about his work is that his logo stands out easily.
Make a small logo in online free software called canvas and you can upgrade later as well. If you have the money now I wouldn’t mind spending it on a nice logo.
Maslin JE is a Music Producer/Composer Who has been working in the Music Industry for over 10 years. Having an evolution from being a church keyboardist to becoming a full-time entrepreneur he has gained an abundance of experience in music production and entrepreneurship.